Ben’s Blog

Conventions of teaser trailers:

ICE AGE 3: DAWN OF THE DINOSAURS [CONVENTIONS]: (comedy)

The trailer starts with Film studio logos, 20th Century Fox & Blue Sky Studios, there are then quick shots of parts in the film, with longer shots then being shown and dialogue from the film being used, there is a voiceover (starts off by saying “this year”), then a blue screen and the title of the film while voice over is saying it, then release ‘coming soon’ and website. There is also dramatic instrumental music played in it.

^^ All conventions are used in this trailer, background sound, dialogue from the film, clips from the film (including dialogue), film studios at the start, information on the film (eg: release date), voiceover (although not always used), etc…

[ICE AGE 3: Dawn Of The Dinosaurs: Review]

I think the trailer is effective as the dramatic music works with the footage, because the clips from the film are funny (comedy is meant to be funny so good if features in trailer), and it looks and sounds professional/good (eg: the voiceover), giving a good impression of the film.

PARANORMAL ACTIVITY (CONVENTIONS): (horror)

The trailer starts with Film studio logo, Icon, then an untraditonal feature as the footage and text do not seem to be with the film, then there is a logo for IM Global, and then the film is shown on screen but with an audience being shown, however there is traditional horror sounding music. We see the audience many times. There are quotes about the film, which is unconventional, then ‘experience it for yourself’ and the title, “Paranomal Activity”
^^ This is overall not conventional as films do not feature the supposed audience watching the film in the trailer, and do not contain footage not featured (seeming not to as I have not seen the film) and quotes about the film, not conventional. But in the trailer there are  film logos, title and horror sounding music, attempts to scare, which are conventional. ^^

 20th Century Fox & Blue Sky Studios, there are then quick shots of parts in the film, with longer shots then being shown and dialogue from the film being used, there is a voiceover (starts off by saying “this year”), then a blue screen and the title of the film while voice over is saying it, then release ‘coming soon’ and website. There is also dramatic instrumental music played in it.

^^ All conventions are used in this trailer, background sound, dialogue from the film, clips from the film (including dialogue), film studios at the start, information on the film (eg: release date), voiceover (although not always used), etc…

 [PARANORMAL ACTIVITY- review]

I think the trailer could be effective and not effective depending on who is watching. In my opinion, it is not effective because this film is designed to scare, and if they had to do something else instead of showing the film to scare, it suggests that the film is low quality/not scary so in my opinion it is not effective. Also the film is unconventional doing this audience added format and quotes form the film and I think the quotes help but everyone has different opinions and they could have been paid to see anything, etc…so not much. So in my opinion it is not a good trailer in terms of promoting the film but effective in being different and maybe causing a lot of people to talk about it.