Questionnaire Results + Analysis
For my research into target audience I created a questionnaire (my blank Q above ^^) and gave copies out to be filled out and here are the results of 10 out of the 30 answered questionnaires:
KEY:
Q1: Age
Q2: Gender
Q3: What is your favourite genre of film?
Q4: What is your favourite film of this year?
Q5: What film have you most recently seen advertised?
Q6: What stood out in the advertisement you most recently saw?
Q7: Do you go the cinema?
Q8: And if yes, how often do you go?
Q9: What most makes you want to go and see a film?
Q10: How do you watch films?
Q11: Do you choose (search for) to watch film trailers?
Q12: Do you read film reviews before you watch the film?
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QUESTIONNAIRE 1:
Q1: 16
Q2: Male
Q3: Action
Q4: Harry Potter (And The Half Blood Prince)
Q5: Inglorious (Basterds)
Q6: Entertainment
Q7: Yes
Q8: Every month
Q9: Trailers
Q10: DVD, Blu-Ray, Cinema, Game Consoles
Q11: No
Q12: Yes
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QUESTIONNAIRE 2:
Q1: 16
Q2: Female
Q3: Horror
Q4: He’s Just Not That Into You
Q5: Final Destination 3D
Q6: (Didn’t answer)
Q7: Yes
Q8: Every week
Q9: Trailers
Q10: DVD
Q11: Yes
Q12: No
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QUESTIONNAIRE 3:
Q1: 16
Q2: Female
Q3: Other: Chick Flick
Q4: Fast And Furious 4
Q5: Fame
Q6: The Dancing
Q7: Yes
Q8: Every year
Q9: Other: How good the advert looks
Q10: DVD, Cinema, VHS, Game Consoles, iPod’s
Q11: No
Q12: No
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QUESTIONNAIRE 4:
Q1: 16
Q2: Male
Q3: Comedy
Q4: Dog House
Q5: Zombieland
Q6: Comedy And Gore
Q7: Yes
Q8: Every month
Q9: Sequel
Q10: DVD, Cinema, Game Consoles, iPod’s
Q11: Yes
Q12: Yes
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QUESTIONNAIRE 5:
Q1: 16
Q2: Male
Q3: Comedy
Q4: Paul Blart Mall Cop
Q5: Zombieland
Q6: Zombies
Q7: Yes
Q8: Every month
Q9: Trailers
Q10: DVD
Q11: Yes
Q12: No
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QUESTIONNAIRE 6:
Q1: 16
Q2: Female
Q3: Other: Rom-Com
Q4: 500 Days OF Summer
Q5: Halloween 2 / Zombieland
Q6: The Zombies
Q7: Yes
Q8: Every month
Q9: Trailers
Q10: Cinema
Q11: No
Q12: No
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QUESTIONNAIRE 7:
Q1: 17
Q2: Male
Q3: Comedy
Q4: Ice Age 3: Dawn Of The Dinosaurs
Q5: Up
Q6: (Didn’t answer)
Q7: Yes
Q8: Every month
Q9: Story of the film
Q10: DVD
Q11: Yes
Q12: Yes
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QUESTIONNAIRE 8:
Q1: 16
Q2: Male
Q3: Comedy + Other: Animation
Q4: Ice Age 3
Q5: Up
Q6: (Didn’t Answer)
Q7: Yes
Q8: Every month
Q9: Trailers
Q10: Cinema
Q11: Yes
Q12: No
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QUESTIONNAIRE 9:
Q1: 16
Q2: Male
Q3: Comedy
Q4: Ice Age 3
Q5: Toy Story 3
Q6: (Didn’t Answer)
Q7: Yes
Q8: Every month
Q9: Trailers
Q10: Cinema
Q11: Yes
Q12: No
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QUESTIONNAIRE 10:
Q1: 17
Q2: Female
Q3: Horror
Q4: Drag Me To Hell
Q5: 500 Days Of Summer
Q6: (Didn’t Answer)
Q7: Yes
Q8: Every week
Q9: Trailers
Q10: Cinema
Q11: Yes
Q12: No
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Q6 cannot really be applied as I made a mistake on my questionnaire and forgot to include the options, so most people didn’t answer. I will however make up for this by making a 2 question questionnaire and give it to people to fill out so I can get this info. The 2 questions will be the same as 1 featured on the main questionnaire- What film have you most recently seen advertised? And What stood out in the adverisement you most recently saw? I will put options on the 2nd question this time and then I will use this information as well as the information from the main questionnaire for my research (so 2Q Questionnaire coming soon!)
Here is a scanned example of a questionnaire I got filled out (double sided):
