Ben’s Blog

My main product is the teaser trailer for the fictional film “Through The Eyes Of A Killer” (with the film idea created by Conor) and the ancillary texts are the film magazine and poster that accompany the trailer by also promoting the fictional film. The film trailer promotes the film by featuring clips from it, by saying ‘coming soon’ and having the title of the film. It brings awareness to its existence and is intended to sell the film by featuring attractive footage (for example a comedy film would need to show funny parts of the film in the trailer to attract the comedy audience) and showing information (such as when it is released) but since this is a teaser trailer I decided the teaser trailer should not have a release date and its stage so it says coming soon. The aim is to make it look good so it gets interest and to promote that it’s coming out soon, also building up anticipation. This is also the aim of my poster, featuring a ‘coming soon’ and aimed to generate interest and promote the film, but doing it in a different way, featuring a still image/text opposed to the trailer where it features moving images. This gives the poster the opportunity to reach places where film trailers cannot. Teaser trailers are mainly shown on TV and in cinemas, plus the internet and occasionally on radio (although only audio can be shown so it is not the most popular option for film promoters), whereas posters can be put up anywhere with permission, as  no technology is needed for them to be seen. As for film magazines they can also reach where posters and teaser trailers cannot, as they can be put into stores (eg: WHSmith) for sale, with the front page always on display and since my film magazine is designed to promote ”Through The Eyes Of A Killer”, I made the film the main feature on the front cover with the biggest text of the features, the title of the film and a picture from the film.

This means that the combination of the trailer, magazine and poster is very effective, as all 3 allow the film’s promotion to reach all possible places (whereas if there was just a poster for example, it would not be able to reach TV, cinema, etc…) and this is very important to attract all possible different types of audiences and just simply increases the chance of people seeing, knowing and liking the look of the film. So in my opinion the combination of my main product and ancillary texts is very effective.